Mode

What is Mode?

Mode is a business intelligence platform that unites data teams and business users around collaborative analytics and self-service reporting, made by Mode Analytics (now part of ThoughtSpot). It functions as a central hub for ad hoc analysis, advanced analytics, and custom data applications within modern data stacks.

The platform integrates SQL, Python, and R alongside visual analytics tools, allowing data analysts to perform complex queries and modeling while enabling business users to build reports through drag-and-drop dashboards without requiring direct database access. Mode includes a SQL editor, visual explorer, integrated notebooks, interactive dashboards, and curated datasets with metrics governance. The AI Assist feature helps users accelerate analysis workflows. Organizations can deploy custom internal data applications for thousands of team members, and the platform supports embedded analytics for external-facing use cases. Mode claims teams can achieve operational readiness in 30 minutes or less, positioning itself as lower-friction than traditional enterprise BI solutions that require lengthy implementations.

The freemium model offers a free tier for exploratory use alongside paid plans for team collaboration and governance features. Integration points span common data warehouses, cloud platforms, and third-party tools across the modern data stack. Mode customers include analytics managers and data scientists who need flexible exploration capabilities alongside business analysts managing self-service reporting access. The platform emphasizes reducing the gap between exploratory analysis conducted by experts and consumption by broader business teams—eliminating rigid data models that constrain ad hoc inquiry while maintaining curated datasets for repeatable reporting.

Similar tools include Looker, Tableau, and Metabase, which also blend technical analytics with self-service business intelligence, though Mode differentiates through its native