Hex

What is Hex?

Hex is an AI analytics platform that enables teams to build data apps, dashboards, and analyses through conversational interfaces and code notebooks, made by Hex Technologies.

The platform combines agentic notebooks, conversational self-serve analytics, and data app builders into a single workspace. Users can write SQL and Python queries, ask natural language questions to AI agents, and construct interactive dashboards without leaving the environment. Hex supports exploratory analysis for individual contributors and embedded analytics for customer-facing applications. The notebook interface allows teams to toggle between code cells and AI-powered conversations, letting users move from quick questions to deep-dive analyses to published data applications within one project. Semantic models and governance features help establish trust in data across organizations.

Hex integrates with major data warehouses and cloud platforms, including Snowflake, BigQuery, Redshift, and Databricks, through out-of-the-box connectors and flexible APIs. The platform offers CLI access for terminal-based analytics workflows and supports scheduled runs, version history, and collaborative commenting on notebooks. Solutions are tailored for different roles: data leaders managing team capacity, product teams building data-driven features, marketing teams analyzing growth metrics, sales teams forecasting pipelines, and customer success teams tracking health scores. The company publishes case studies highlighting use cases like revenue analysis and market insights.

Pricing follows a freemium model with free tier access and paid plans for teams requiring advanced features, additional seats, and enterprise governance. Hex positions itself as an alternative to traditional BI tools by emphasizing speed of analysis and reduction of silos between exploratory work and production dashboards. Similar tools include Looker, Tableau, Mode Analytics, and Databricks notebooks, though Hex different