Webflow

What is Webflow?

Webflow is a visual web development platform that enables designers, developers, and marketers to build, design, and optimize websites without writing code, made by Webflow Inc.

The platform combines a drag-and-drop visual builder with a content management system and hosting infrastructure. Users design directly in the browser, with designs rendering as clean HTML, CSS, and JavaScript—no translation layer between design and production code. The CMS allows visual content management with built-in SEO capabilities. Webflow generates semantic code that integrates with external tools via API, webhooks, and logic flows, allowing teams to connect their existing tech stack. The platform supports design systems through reusable components, variables, and styles that scale across projects. Collaboration features enable multiple team members and AI agents to work in shared workspaces, with role-based controls for marketers, designers, developers, and agencies.

Webflow serves three primary audiences: designers who want to publish work without developer handoffs, developers who need to delegate marketing iterations while maintaining codebase control, and marketers building brand and performance websites. Agencies use it for client projects at scale. The platform includes Webflow AEO (AI-driven Search Engine Optimization), a newer feature for optimization in AI-powered search results. An AI site builder can quickly generate custom websites from brief prompts or templates.

Pricing operates on a freemium model with paid tiers for individuals, teams, and enterprises. The free tier includes basic hosting and building; paid plans add advanced features, higher traffic allowances, and team collaboration. Enterprise plans include advanced security, dedicated support, and custom scaling. All plans include hosting. Webflow University provides learning resources, and a marketplace offers templates and certified partners for hire.

Similar no-code web builders include Framer, wh