Omnisend

What is Omnisend?

Omnisend is an ecommerce marketing automation platform that unifies email, SMS, and web push notifications in a single dashboard, made by Omnisend Inc. It enables online retailers to build customer relationships and drive conversions through coordinated multi-channel campaigns without requiring coding expertise.

The platform's core features include email campaign builder, SMS messaging for global audiences, web push notifications for retargeting, and automation workflows for common ecommerce scenarios like welcome series, abandoned cart recovery, and post-purchase sequences. Omnisend AI assists with form creation, audience trend analysis, and campaign insights drawn from historical data. Segmentation capabilities allow targeting based on behavior, purchase history, and engagement patterns. The platform includes pre-built forms and popups for email and phone number collection, plus reporting dashboards tracking sales, performance, and engagement metrics. It supports over 200 pre-built integrations with ecommerce platforms, payment processors, and marketing tools, alongside flexible APIs for custom connections. ChatGPT integration enables AI-powered copywriting and send-time optimization directly within the platform.

Omnisend operates on a freemium pricing model with tiered paid plans scaling by contact count, positioning itself as a lower-cost alternative to Klaviyo while maintaining enterprise-level functionality. The company actively markets migration services from competitors like Klaviyo, Mailchimp, and Yotpo, claiming improved deliverability and cost savings for switching customers. Its user base spans growing ecommerce brands and agencies managing multiple client accounts. The platform provides educational resources including a help center, academy videos, webinars, template galleries, and industry reports focused on omnichannel marketing strategy.

Similar platforms in the multi-channel ecommerce marketing space include Klaviyo, Braze, and Iterable