Kissmetrics

What is Kissmetrics?

Kissmetrics is a person-based analytics platform that tracks individual users across devices and sessions to measure revenue impact, made by Kissmetrics Inc. and operational since 2008. Unlike session-based analytics tools, it identifies and follows the same customer across multiple touchpoints, browsers, and platforms to reconstruct complete customer journeys from first interaction to repeat purchase.

The platform connects data from ad platforms, CRMs, email tools, ecommerce systems, and internal databases into a unified interface for SaaS companies, ecommerce merchants, marketplaces, and edtech platforms. Core capabilities include person-level tracking, nine report types (funnel analysis, cohort retention, churn patterns), dynamic population segmentation, multi-touch attribution, automated recovery campaigns for abandoned carts and at-risk users, and native workflow integrations with 50+ tools including Stripe, HubSpot, Shopify, Slack, and Salesforce. Users can define custom events and properties mapped to their business model, then export behavioral segments to ad platforms, email systems, or CRMs for retargeting.

Kissmetrics employs flexible attribution models—first-touch, last-touch, or multi-touch—to isolate which marketing channels and campaigns drive actual revenue rather than clicks. The platform includes automated campaign triggering for re-engagement workflows tied directly to revenue metrics. Setup involves adding a lightweight tracking script or API integration, followed by a included one-hour onboarding call. Self-serve pricing starts at $1 for the first two months with 500K events per month included, then scales with usage volume.

The service counts 10,000+ active customers including Stripe, PayPal, Coinbase, Shopify, Nike, Airbnb, DoorDash, Spotify, and Duolingo. Comparable platforms include Amplitude, Mixpanel, and Segment, though Kissmetrics emphasizes person-based tracking and revenue attribution over event-stream analytics.