Kapwing

What is Kapwing?

Kapwing is a browser-based video editor that combines traditional editing tools with AI-powered features for rapid content creation, made for marketing teams, educators, and content creators. The platform handles video clips, audio tracks, effects, subtitles, and multi-language dubbing without requiring software installation.

Core editing functionality includes a drag-and-drop timeline for trimming and combining clips, audio recording and cleanup, automatic subtitle generation, and video resizing for different platforms. The Speaker Focus tool auto-crops videos to center on speakers, while the Repurpose Studio converts single videos into multiple social-ready clips. Kapwing's transcript-based editing allows users to cut videos by editing text directly, streamlining the workflow for creators working with long-form content. The platform supports video translation with dubbed audio and subtitles in 40+ languages, addressing localization needs for distributed teams and global audiences.

AI-powered tools accelerate production: the Video Generator creates complete videos from text prompts, including voiceover, visuals, subtitles, and music. The Script Generator converts ideas into scripts, Text to Speech produces realistic voiceovers, and the B-Roll Generator automatically creates relevant supplementary footage. The AI Video Editor, Clean Audio, and Smart Cut (which removes silences) handle post-production tasks. A Song Generator enables users to create or remix music and sound effects within projects.

Kapwing operates on a freemium model with paid tiers for additional storage, exports, and advanced features. The platform serves specific use cases: marketing teams use it for campaign content at scale, training departments create screen recordings and tutorials, schools build multimedia lessons, and internal communications teams localize announcements. The tool reports 30+ million creators using it globally, with 4.9 rating on Google (5,024+ reviews) and 4.4 o