Headspace

What is Headspace?

Headspace is a meditation and mental health app that offers guided exercises, sleep resources, and therapy services through mobile and web platforms, made by Headspace Health.

The app provides over 1,000 expert-led meditations and mindfulness exercises designed to address stress, anxiety, sleep, and general mental wellbeing. Core features include guided meditation courses for beginners, sleep soundscapes and "sleepcasts," wind-down routines, and mindfulness training. Users can add optional mental health coaching to their subscription, and the platform integrates licensed online therapy that accepts insurance. The app also includes Ebb, an AI companion that delivers personalized content recommendations based on user activity and preferences. Headspace qualifies for HSA and FSA pre-tax savings, making it accessible to employed individuals with health spending accounts. The platform currently operates on iOS, Android, and web browsers.

Headspace serves both individual consumers and organizations. On the B2B side, over 4,000 employers, small businesses, and health plans use it as an Employee Assistance Program (EAP) replacement or mental health benefit supplement, offering comprehensive coverage including meditation, mindfulness, coaching, therapy, and psychiatry services. The individual pricing model is freemium: users can start with a 14-day free trial, then choose from monthly or annual subscription plans, with additional options for students, families, and gifts. Annual subscriptions offer better per-month rates than monthly plans, both with automatic renewal.

The company, founded in 2010 and formerly known as Ginger for its therapy division, operates with research-backed content delivered by trained mindfulness teachers and licensed mental health professionals. Content areas include "Mental Strength Training" for high-pressure situations, "Mindful Families" for parenting support, and workplace-focused modules like "LinkedIn Life Skills."

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