Frase

What is Frase?

Frase is a content optimization platform that combines SERP research, AI writing, and visibility tracking to help marketing teams create and rank content across Google and AI search engines. The platform analyzes the top 10 competing pages for any query in approximately 30 seconds, identifies content gaps, and generates SEO briefs with recommended outlines and topic targets. Users can then draft articles directly in Frase's editor, which provides real-time optimization scoring for both traditional SEO and GEO (Google and external AI optimization), highlighting missing topics and competitive benchmarks as they write.

The platform integrates 80+ specialized skills within a single AI agent that handles research, content creation, optimization, and publishing workflows. Frase tracks visibility across multiple AI search platforms—including ChatGPT, Perplexity, Claude, and Gemini—monitoring share of voice, citation rates, and appearance frequency. The tracking dashboard alerts users when pages decline in rankings, surfaces content opportunities with estimated traffic impact, and identifies which competitors are gaining visibility. This consolidates tasks typically scattered across five separate tools (research, writing, optimization, design, publishing) into a single interface with unified login and billing.

Frase serves content marketers, SEO teams, agencies, and enterprises. The platform includes content atomization features that automatically repurpose published articles into LinkedIn carousels, Twitter threads, and newsletters. Pricing operates on a subscription model with a 7-day free trial requiring no credit card. The company reports being trusted by customers including Coursera, GitLab, Oracle, Thomson Reuters, and Toptal.

Similar competitive tools include Surfer SEO, which focuses narrowly on on-page optimization; Jasper, which emphasizes AI writing quality; and SEMrush, which specializes in SEO research and competitive analysis. Frase differentiates