Drift

What is Drift?

Drift is an AI-powered conversational marketing platform made by Salesloft that engages website visitors through real-time chat agents to qualify leads and accelerate sales cycles. The tool uses artificial intelligence to conduct personalized conversations with site visitors, answering questions instantly and identifying high-intent buyers without requiring form submissions.

The platform addresses four core challenges in revenue operations: unmet buyer expectations, lack of visibility into website traffic intent, lengthy sales cycles, and difficulty attributing chat conversations to pipeline outcomes. Drift's AI chat agent identifies visitors by company, deanonymizes anonymous traffic, scores engagement in real time, and automatically routes qualified prospects into sellers' workflows with relevant context. The Fastlane feature uses existing tech stack data to instantly qualify high-value buyers and eliminate form friction. Live chat capabilities allow sellers to engage target accounts directly, while ROI reporting tracks engagement metrics and attributes conversations back to pipeline and revenue impact.

Drift integrates within the Salesloft revenue operations platform alongside tools like Cadence for pipeline nurturing, Rhythm for sales workflow automation, Deals for opportunity management, and Analytics for forecasting. The platform serves sales teams, sales development representatives, account executives, and customer success teams across industries including professional services, manufacturing, medical devices, and logistics. Organizations use Drift to increase pipeline coverage, accelerate deal velocity, improve win rates, and drive customer retention and expansion.

The tool operates on a paid subscription model with pricing tiers available through Salesloft's enterprise platform. Customers access training through a Champions Hub community, daily office hours, on-demand webinars, and professional services teams for implementation and optimization